Build repeat revenue without spending more on ads

Diagnose your retention leaks. Fix what really matters.

Take the RScore (Free)

Built For

Retention School is built for people responsible for keeping customers, not just acquiring them.

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Retention & Lifecycle Marketers
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Subscription & Repeat Purchase Brands
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Operators tired of guessing

How it Works

1. Take the RScore

Answer a short diagnostic to evaluate the strength of your retention system.

2. See your biggest retention leak

Get a clear score and identify the one area hurting repeat revenue the most.

3. Learn how to fix it

Follow a proven framework to fix the right problem first and drive measurable lift.

Retention School is built by a lifecycle operator who’s designed and scaled retention systems for both small businesses and large consumer brands. From building loyalty programs that drove real repeat revenue for SMBs to leading lifecycle and retention work at companies like Ultra/Mint Mobile and LifeStance Health, everything taught here is based on what actually works in practice.

Take the RScore (Free)